You may have noticed that, currently, when your consumer has any doubts, his first attitude is to search the internet, and he gets frustrated when he doesn’t find what he’s looking for. Because of this, nowadays, most companies invest or intend to invest in content marketing to leverage sales.
In this context, the well-known typical retail language, such as “buy now”, “don’t lose”, “just today” doesn’t always work. Because, as we have already seen, consumers are not interested in simple and pure advertising, but in answers to their doubts, solutions to their problems. Thus, to have an assertive content production, you need to help them in this search and, only then, associate your company with the answers.
If you’re still in doubt, just keep reading this post. We will help you understand how to sell your products or services through effective content marketing.
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1 – Know your target audience ➤
Producing content without knowing who it is intended for is shooting in the dark and counting on luck. Imagine that you are trying to communicate with young people and use a flowery language, with technical terms, texts that are very long and not relaxed. The chances of you getting good results are very small.
So, define your persona clearly, know their interests, how they talk, what they are looking for, what their biggest fears are, what makes them lose sleep at night. When producing your content, imagine yourself talking to them directly.
2 – Make your content found ➤
Producing relevant content is already a big challenge. As if that wasn’t enough, there are numerous other brands producing content similar to yours and vying for the top positions in search results on search engines such as Google. You can make the post more complete, with the best text, the best language and the best artwork and still run the risk of it not being read by your persona.
Therefore, it is important that you use SEO techniques, inserting keywords in the correct places to be more easily found. To do this, you first need to do a search on what words are users typing to search on certain subjects, through tools like Google’s Keyword Planner or Ubersuggest. By placing these words and their derivations throughout the text of your website or blog, you have a better chance of being found.
3 – Don’t sell your product/service on the first line ➤
The most creative advertising, with the best insights and the best art is not necessarily the one that works in this context. So, don’t start your texts already selling your products. Your consumer might think, “Oh, it’s advertising…” and then leave your page and keep looking for what they need.
Start, simply and objectively, with the expected answers, so that the reader can be satisfied and think: “This is what I was looking for”. Instead of being a company interested in selling, you become, in the eyes of the consumer, a brand interested in helping them. Then develop a line of reasoning according to which your product or service becomes the best answer.
4 – Calm down, the objective does not have to be to sell at any cost, at that exact moment ➤
Don’t be frustrated if your content doesn’t generate sales right away. That doesn’t mean your strategy isn’t working. Remember, you are helping the customer while gaining their trust. It’s like you’re building a relationship.
When they really decide to buy products or hire services related to his segment, it is your brand that they will remember. After all, you helped them several times when they needed it most. And more: they will even recommend your company to their acquaintances. If that’s not a result, then it doesn’t exist!
5 – Diversify the media ➤
This is a real trend in the world of communication. Less and less information recipients are interested in static texts. Then comes a real storm that author Henry Jenkins, in his book “Culture of Convergence” (2008), called “media convergence”, which he defined as “the flow of content across multiple media platforms”, or that is, in the same post, for example, you communicate with your consumer through various media (text, photos, videos, audio, infographics, etc.), each one contributing a piece of information, without anything being repeated.
Due to the convergence culture, which arises at a time of cultural transformation in which consumers are increasingly participative in relation to the information they receive, it is even necessary to adapt the way of advertising. Information has never been so valuable, and it is necessary to work with it intelligently to retain the public and ensure efficient content production.
6 – Be professional ➤
Don’t underestimate your customer’s intelligence, they don’t want that. Besides, it’s your brand name that’s at stake. Research, make sure you are being assertive in your communication and that your content is relevant. Failures in this research phase, posts with spelling errors and images with inadequate treatment are harmful to your company’s image. Ideally, you can count on an advertising company, such as Bee Creative, that will guarantee you a content production that meets the satisfaction of your audience and your success in the market!
We hope you can put all these tips into practice to increase your sales. Here on our website, you can check out many success stories about how we drive our customers through smart content marketing.
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