Before we start reading, let’s do a test. Google your engineering industry company. Doesn’t it show up? What about business social media, doesn’t it seem that important to you? So, you need – and a lot – to read this text, to stop losing market and business, understanding the role of industrial marketing.
Yes, digital marketing strategies are critical for engineering companies. It is often on the internet that customers will look for the services you offer. Therefore, investing in shares to place your business in the virtual shop window is very important. Best of all, it will ensure proper visibility for the right audience.
Not to mention that the online world is just one part of the marketing gear. This concept encompasses the planning of strategies, which include building an identity, strengthening the brand, and communicating, to reach the main point: winning over customers.
So, if you want your company to be in the consumers’ minds, check out our article!
What is this “marketing”?
Before we talk about marketing for the engineering sector, let’s understand what this concept means. Marketing is an action planning process that involves identifying and defining the target audience and their needs, seeking the best brand positioning and assertive communication with the market.
It’s like a balance between what the customer wants and the company’s goals. It needs to generate value for both the company and the consumer. And the path for your company to have a remarkable position with consumers, customers, partners, and the entire community involves a set of measures that strengthen your brand.
An objective that is achieved through different strategies, formats, and vehicles. See the variety of conceptual lines and actions that a simple survey brings us:
- Digital marketing
- Content marketing
- Inbound marketing
- Outbound marketing
- Marketing of relationship
- Product marketing
- Guerrilla marketing
- Viral marketing
- Business marketing
- Internal marketing
- Social marketing
- Personal marketing
It’s a whole universe of possibilities that needs to be analyzed within the specifics and objectives of each business.
The vision of industrial marketing
As the focus here is on engineering companies, our gaze will be directed towards the application of this wide range of tools to the industrial context. It is about making these strategies collaborate with the even greater impetus of a fundamental sector for the country’s economy, with peculiarities quite different from other productive spheres.
In order to better understand the importance of industrial marketing, it is necessary to emphasize that acquiring customers in this market is a more complex process. Even more in the engineering sector, where consumers are looking to make a dream come true.
As renovation or construction is not a cheap process, the client is much stricter. This is where the importance of well-planned marketing strategies comes in, which will leverage your brand and enhance the competitive edge of your business.
Therefore, industrial marketing guarantees a differentiated approach, with full strength in the use of techniques focused on the needs and challenges of its target audience. Without forgetting a good and diversified content production, focusing on your institutional website, blog and social networks.
Shall we talk more about how this works right now?
How to do marketing for engineering
Thinking about a marketing strategy for the engineering segment is, above all, planning diligently and assertively. Taking actions without a direction or objective will only cause headaches and misinvested money. It is necessary to know exactly what you want to achieve, drawing up a plan that directs and monitors the resources involved, deadlines and those responsible.
This is a process that involves building an identity and positioning based on the target audience. Based on this awareness, it is possible to define dissemination strategies and actions, such as the production of content, choosing the right channels and language.
It is a job that requires specific knowledge of different methodologies and tools and a concern with metrics, for monitoring results and implementing corrective actions.
Bee Creative knows exactly how to do this. We are a company specialized in solutions for planning, creating and disclosing actions for your company to stand out in the market. It is an experience that entitles us to bring some crucial tips for your business to be much more competitive and achieve great results. Check it out!
Website and blog are crucial
If your engineering company doesn’t have a website or blog yet, you better change your mind! They are fundamental channels to present the business, the services and products offered, the work carried out and also share interesting content that generate market authority and good relationships with stakeholders.
An attractive website, with space for valuable content, guarantees credibility. By the way, providing relevant articles on your blog is one of the main ways to attract visitors to the site organically, without advertising.
Not to mention the potential to demonstrate your company’s knowledge and competence in offering the best solutions. Do you agree that it is much easier for the customer to choose someone who has a market reference?
Social networks generate repercussions
The world is on social media. And your potential customers too. Have a creative profile and maintain a posting schedule to build reader engagement.
But go beyond promoting products and services, creating relationships with followers. Provide useful, shareable, informative posts. This is, by the way, the great power of these tools. They generate spontaneous disclosure of what your company does.
Bee Creative helps to promote your construction company on social networks, taking into account each one of them, their characteristics and potential. This includes LinkedIn, Facebook, Instagram, and YouTube.
Email marketing is powerful
The famous newsletters are, yes, excellent investments in good relationship marketing strategies, as long as they are properly used. Want to, for example, surprise readers with tips on how to decorate your home or carry out small repairs, for example?
You have to be creative and offer valuable content, with well-written texts that are related to your company. Our team is also specialized in planning email marketing campaigns that ensure the success of your strategy.
Paid Ads Are Important
To be at the top of the page in Google searches, invest in paid ads for your engineering company. They help make your company’s website visible to those looking for the solutions you offer.
On social networks, booster funds also expand the distribution of posted content. The ads help to position your services prominently in search engines and websites related to your market niche, as well as in the news feeds of those who follow your company on social media.
And we also help implement online investment strategies that make your ad seen by those who matter.
After-sales and events must not be forgotten
Maintaining good relationships with your customers after the purchase is essential. Have an after-sales plan that offers a guarantee and think about actions to maintain a connection with the brand.
And when it comes to networking, it is essential to be connected to events that move your market and that have gained new formats, in times of pandemic. In this context, Bee Creative delivered, in this sense, a completely innovative solution for Balluff, a company specialized in technological solutions for industrial automation. We are talking about Challenge: Productivity Brazil, which has become the largest automation fair, held 100% online and live.
Great, isn’t it? Browse our website and learn more about the complete set of marketing solutions that we can deliver for your engineering company.
