At first glance, the idea of personal marketing seems strange. But you know that saying that “he who is not seen, is not remembered”? So, this is one of the main bases of this concept, which is currently gaining strength due to the growing competitiveness in the labor market. Therefore, you must know how to "sell yourself", extolling your qualities and skills in the right way to achieve your goals, whether they are attracting the attention of the recruiters of a company you always dreamed of working, being recognized by your boss or manager to achieve higher positions, or achieving success with your own business.
Remember that personal marketing should not be seen as a way of bragging and trying to pass over others. It is a very useful tool to communicate what your brand – in this case, yourself – has as a differential, aiming at professional growth. Likewise, it is important to keep in mind that these efforts to gain more recognition must be aligned with dedication, study, and a willingness to be always innovating – items that will sustain your career in the future.
There are essential tips for anyone looking to start investing in a personal marketing plan. To begin with, pay attention to how you are living with people in your professional circle. Look in the eyes, smile, be patient, help… that means, treat those on your side well. After all, everyone wants to work with someone who is a great company. Also, never forget to be punctual. Always arriving on time at the company or at appointments and delivering the works within the established deadline demonstrates your organization and commitment to the delegated responsibilities. It is also worth paying attention to your clothing, choosing pieces that enhance your professional image.
Likewise, create a network favorable to what you want to achieve. Attend the right events and list the people you'd like to interact with, thinking about how you could add value to them. In these moments of establishing new connections, talk about your career, but also know how to listen and show interest in the lives of others.
But that's not all: the exercise of self-knowledge is equally essential. If you don't know what your differentials are and what you can offer to someone or any company, it's no use starting to “disclose” yourself out there. So, be clear about your area of expertise, your strengths and, of course, your weaknesses that must be overcome with more effort and studies.
So, how is your personal marketing going?
